Herman Võlts founded the gallery in 1954 with a visionary purpose: to showcase modern works by both emerging and established artists. The gallery emerged during a period of post-war artistic transformation, where avant-garde movements like Abstract Expressionism, Surrealism, and later Pop Art were reshaping the art world. The founders, recognizing the need for a space dedicated to cutting-edge art, sought to provide a platform for innovative artists pushing boundaries and redefining artistic norms.

In its early years, the gallery championed local talent, offering a launchpad for new artists while also presenting works from well-known figures who were experimenting with new styles. This blend of fresh voices and seasoned creators attracted a dynamic audience of collectors, critics, and enthusiasts, eager to engage with the modern art scene.

The gallery became known for its bold curatorial choices, hosting solo exhibitions and group shows that challenged traditional aesthetics and embraced diverse media, from painting and sculpture to installations and mixed media. Over the decades, it evolved into a key institution in the contemporary art world, contributing to the careers of several iconic artists and continuing to be a vital space for artistic exploration and innovation.